Local Entrepeneur Discovers "Power Of Emotions"
Gets More Customers

-Battle Ground, Washington

"It all started with a sense of foreboding" says Bert Sarkkinen, owner of Arrow Timber Framing LLC.

“I would often find myself thinking, what am I going to do when this roaring economy comes screeching to a halt? I know this can’t go on forever.”

The discovery happened innocently enough. Bert complained of his need to be known by his target customers one Sunday evening as guests were departing from his home. Three days later an unsuspecting Bert answered the doorbell to receive an armful of marketing material which was based on the fundamentals of old advertising. One of the departing guests had a dormant brainchild, a marketing system which was partially developed and had been neglected for many years.

“What’s with all of this?” Bert had asked while perusing the material.

"I have learned and experienced enough about human emotions to say that, the power of emotion trumps ass the powers of logic and reason!"

“Oh, It’s just some stuff I wrote a while ago,“ Responded the mysterious guest. “Read through the stuff and tell me what you think.”

And so started the vortex. An unsuspecting contractor had started on a 3 year path of discovery which would lead to embarrassment, frustration, many hours of reading and learning, incremental successes of change and development to where an ordinary contractor could say, “I have learned and experienced enough about human emotions to say that, the power of emotion trumps all the powers of logic and reason!”

When asked the question of how that knowledge has helped him, Bert responded, “Well it depends on how you look at it. On one hand I experienced a lot of self-doubt and see-sawing emotions. If it were left there it would be a negative. Ultimately, I have to say that it has had an incredibly positive effect on my life.

While it has by no means made me a millionaire, it has laid an incredibly broad and strong foundation for future success because of the insight I have into myself and into those people I get to work with every day. Where before I was antagonistic and suspicious, I now am giving and trusting. Where before I was impatient and demanding, I am now understanding and supportive. I could go on and on. The ripple effects from the benefits of heightened awareness are huge! They keep on going and going and going and incidentally result in monetary gains, because people take care of you if you take care of them. Oops, kind of a long rambling answer…

Short answer: Definitely worthwhile for anyone to tap into the power of emotion to improve their lives.”

This experience has resulted in Bert teaming up with his mysterious cerebral guest to make an easy to use marketing system. “The goal was to make a system which would be as painless as possible and still give the user the same benefits that I experienced because it results in super customer relationships which results in more jobs.”